Stories

A Guide to Improving Your Business's Reliability

Never underestimate the importance of being reliable. For every business, it should be a constant goal to aim for consistency and reliability in all areas of the customer experience. Being reliable gives you more benefits than you might think. Not only can being reliable boost your positive online testimonials, that, in turn, can boost your search engine performance - the goal of any SEO campaign. Reliability is not a minor element of a business brand. For marketing purposes alone, there’s little that is more important to strive for. This guide is intended to highlight the critical methods for becoming a reliable and efficient business.

Will a Fresh E-Commerce Store Benefit You?

The internet has changed a lot since it was first designed in 1983 and then launched in 1990. Undoubtedly, it will change from what we know it as today in small but important ways over time. As such, you cannot expect your website to exist in a static sphere. You need to improve upon it on a regular basis. From updates that improve performance and capabilities, to a complete overhaul for the design, there are many ways that to update your site.

Optimizing Your Website for Multiple Audiences

Identifying different visitor groups and building audience profiles is a necessity for all businesses. As a general rule, every business will have one sole customer type to focus on, with secondary customers to further think about. While targeting your primary patrons is your main priority, reaching out to multiple audiences can help expand your business.

How to Improve Your Mobile Marketing Strategy

Mobile is something many more people have access to than they once did. Smartphones especially have become a lot more popular with people from different walks of life now having access to them. As a business, moving with the times is essential, so it’s possible that you’ve seen the many opportunities available in this space and integrated mobile into your overall strategy as a result. Perhaps you’ve begun to see results or are struggling, hence you reading this article. Having said that, this article is going to tell you how you can improve your mobile marketing strategy so you produce better results.

How to Create a Website and App for Your Business

Businesses operating in the digital age must engage with the technologies that their con-sumers use on a regular basis. In terms of the internet, this means maintaining a well-made website and perhaps creating an app to promote your company and connect with customers in a way that they are used to. But where should you start when planning to create a website and app simultaneously? This article looks at the three main ways in which you can achieve this new-age penetration into the lives of consumers - boosting your brand recognition and sales in the process.

Will Video Chat Conferencing Boost Your Business?

We live in a unique time in history. In a single instant, we can press a button and see someone in real time that is currently on the other side of the world. You don’t have to wait weeks or even months for a single letter. You don’t need to even pay extortionate fees for the privilege. You just need to use the power of the Internet and cloud based computing.

3 Ways Innovation Can Strengthen Customer Relations

Innovation is common in today’s society. Every single day, people come up with new ideas and gadgets that they want to release on the market. Given the fact that innovation is widespread in society, companies will benefit from using various programs and tech products to their advantage.

For example, the products that businesses choose to create can now be made in higher quality. In addition to this fact, today’s customers also expect this to be the case, and neglecting this factor would be detrimental to the company’s credibility. Last but not least, customer service stands to benefit and there are more opportunities for online marketing.

For more information on all of the aforementioned points, continue reading.

How to Navigate Data Migration

It’s a fairly terrifying process, migrating your expansive digital data sets into a new form of storage. With so much at stake, you’ll want to be sure that you’ve done everything possible to back up the data that you’re converting and to organize it so that when it arrives in its new place of rest, it’s easily accessible for you and your colleagues. While it can be a terrific and pain-staking task, data migration can be simply subdivided into four important tasks to get right, which this article expands
upon below.

Why Disaster Recovery is Still as Important as Ever

Disaster recovery was a big buzzword back in the early ‘00s, and even further back than that. There were consultancies who specialized in making sure that businesses could withstand an emergency that caused their onsite equipment to fail, and who advised them on how to make sure no important data would be lost.

Hand-in-hand with disaster recovery went ‘business continuity’ - the business discipline of being sure that your company could continue to provide its services and allow staff to work, even if the usual site was blocked for some reason such as flooding or fire, or if a major disaster had occurred.

Data Storage Solutions for Your Business

Data storage is an important matter for many reasons. First of all, no matter what kind of business you own, you probably operate with data, either in electronic or physical format. You could either issue important documents, own personal information and credentials that should not be disclosed to the public. Therefore, it is important to find a way to store that data is a secure space, where only authorized members get access to. Although cloud solutions are quite popular when it comes to storing data, sometimes it is good to have a backup plan.
Having a copy of that essential data can sometimes save you a lot of money and stress. If not, your company could be in danger, considering how skillful hackers are these days. Even though there is not a one-size-fits-it-all solution, you can still find a great deal of data storage solutions and customize them to your specific needs.