[Infographic] Here Are The Top 10 Ad Networks Used By Android Apps - Bet You Won't Guess Where AirPush Is On The List

1Appbrain analyzed 140,000 Android apps and came up with a list of the top 10 ad networks.

While they don't openly state the source of this data, I am willing to bet that it comes from analytics reported by their Ad Detector app which hit the Play Store a few months back. The app itself, much like Lookout Ad Network Detector, is very handy - it lets users figure out what ad networks, social SDKs, and even developer tools are used by apps installed on their devices.

It only makes sense that the information collected was reported back to Appbrain (hopefully after appropriately notifying users of such actions), aggregated, analyzed, and presented as a handy infographic. The sample size is 140,000 apps, which I'd say is representative of the currently active portion of the Play Store and therefore should paint an accurate picture.

Before we proceed, it's worth pointing out the absence of Google's AdSense on the list. It's not an omission - as Google explained last year, AdMob is used for mobile apps, while AdSense is used for mobile sites.

Without further ado, here are the top 10 ad networks - I bet you didn't think AirPush was at... #2:

  1. Admob 39.2%
  2. AirPush 6.5%
  3. Millennial Media 5.1%
  4. LeadBolt 4.1%
  5. AdWhirl 3.9%
  6. MobClix 3.5%
  7. InMobi 2.6%
  8. MobFox 1.8%
  9. Tapjoy 1.5%
  10. Startapp 1.2%

At least SellARing is nowhere to be seen... for now.

Thankfully, publishers of the top 500 Android apps are a little more sensible about aggressive, as Appbrain calls it, form of advertising (the word "intrusive" comes to mind too), and AirPush is way down at #9 on that list, with LeadBolt not even in the top 10.

Overall, however, a whopping 12% of apps use some form of aggressive advertising. Thankfully, I have none of those installed, and if I ever do by accident, Ad Network Detector will slap them right out of me.


Source: Appbrain Via: AndroidPolice