How to Improve Your Mobile Marketing Strategy

Mobile is something many more people have access to than they once did. Smartphones especially have become a lot more popular with people from different walks of life now having access to them. As a business, moving with the times is essential, so it’s possible that you’ve seen the many opportunities available in this space and integrated mobile into your overall strategy as a result. Perhaps you’ve begun to see results or are struggling, hence you reading this article. Having said that, this article is going to tell you how you can improve your mobile marketing strategy so you produce better results.

1.) Utilize Location-Based Platforms

If you want to come up with an effective mobile marketing strategy, then you need to make the most of location-based platforms. This is more targeted at businesses with a physical location as it will increase the chances of people within your geographical location easily finding you. Examples of location-based platforms are Foursquare, Gowalla, and Facebook Places.
Running a promotion that gifts people who check into your location via this platform could also help drive traffic and improve business. Also, consider tapping into mobile location services by using a CRM like Zoho which could help you find prospects nearby by using a “near me “ search to find nearby leads.

2.) Improve Your Mobile Website

Another way that you can improve your mobile strategy is by improving your mobile website. You should have already auto-formatted your existing website for mobile, but if you haven’t you should do so as soon as possible. Go through your site to make sure that it’s properly optimized for the web and is tailored to meet your customers’ needs. If you need help doing this, consider looking for quality white label SEO services to help increase traffic and improve your ranking in search engines. Here are a few areas to focus on:

• Responsiveness - You want to be sure that your website is responsive meaning that it loads well on a variety of devices and screen sizes.
• Speed - Nothing is more tedious than a site that loads to slowly, so ensure the images are optimized for the web and you minimize HTTP requests.
• Avoid redirects - Too many redirects could have an impact on your loading time and affect your SEO, so try and limit the number you have.
• Mobile friendliness - You want your mobile website to be mobile friendly so use a mobile-first response design and use mobile plugins on popular CMS platforms.

3.) Consider Creative Mobile Ad Campaigns

The amount being spent on mobile ads is rapidly increasing, and this could be because it’s bringing results for many. This, again, could greatly benefit a company who has a brick-and-mortar location as if someone searched for ‘restaurants near my house’ your company could be one of the first to pop up. Take time to set clear objectives for your campaign with a focus on what you want it to achieve and use the right tactics to get the job done.