[Press]Disney and Conservation International to Raise Awareness for Fresh Water Initiative

‘Every Duck Counts’ Awareness Campaign launches with $50,000 donation from Disney

wmwJanuary 19, 2012 (Arlington, VA) – Conservation International (CI) today announced the launch of a new awareness raising effort with Disney using the free versions of the popular game Where’s My Water? as a fun way to educate users about the value of fresh water. For the ‘Every Duck Counts’ campaign, Disney Friends for Change and the Disney Worldwide Conservation Fund will make a generous donation of $50,000. The game will educate users about the value of fresh water in a fun and unique way by encouraging players to collect as many ducks as possible within the game to raise awareness for the accessibility of clean water and its importance on a global scale.

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