The 5 Phases of App Marketing Research

You've Got An Awesome App Idea… Now What?

There are a lot of facets of app development that need to work hand-in-hand together in order for your next app to be a success – the most important being marketing and advertising. Or put another way, getting eyeballs on and downloads of your app. You might think that's a bit crazy since the app kind of plays an important role in it all, right? Well, let me explain why putting the app first is kind of like setting the cart before the horse.

When speaking about app marketing, one analogy that seems fitting is, "If a tree falls in the woods and nobody's around, does it make a sound?" This is simply the opening statement for those who think that just developing an app–regardless of how great it is–is a sure-ticket to “celebrity appreneur” status.

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