mobile marketing

Mobile is something many more people have access to than they once did. Smartphones especially have become a lot more popular with people from different walks of life now having access to them. As a business, moving with the times is essential, so it’s possible that you’ve seen the many opportunities available in this space and integrated mobile into your overall strategy as a result. Perhaps you’ve begun to see results or are struggling, hence you reading this article. Having said that, this article is going to tell you how you can improve your mobile marketing strategy so you produce better results.

Would you believe there are still companies out there that haven’t adopted mobile marketing strategies?

That may sound like a surprise to some people, while others will nod their heads knowingly. It isn’t that companies don’t want to reach out to as many consumers as they can with their marketing campaign. The problem with mobile marketing for some companies is two-fold.

Connecting And Engaging With Your Community

Connecting With Your Community is vital, because at the end of the day, a perfectly coded app sitting in Google Play with no customer loyalty or engagement doesn't add up to a pile of beans. It doesn't matter if you're promoting a brick and mortar business, an online resource or a mobile app, marketing fundamentals need to be front and center in order to achieve successful results.

That said, let's take a look at some fundamental ways to connect and engage with your community while creating and promoting your app.

We just recieved an awesome infographic about the evolution of mobile marketing. You can have a quick view on the timeline from 1798 (the first spam) to present days market boom. You can learn the history of texting, QR codes, and how text messages surpassed voice calls.