Mobile is a powerful force when it comes to the marketing world. 63% of adult mobile phone owners use their phones to access the Internet and 34% of mobile phone Internet users only go online with their phone instead of any other device, according to the January 2014 Mobile Technology Fact Sheet. Additionally, mobile Internet traffic currently makes up nearly 40% of website traffic. The mobile Internet and the demands put upon it will only grow as more users adopt mobile devices and technologies, so marketers and content creators would be wise to develop robust mobile content strategies today.
Mobile is the platform of the future. Here are a few ways that you can create a more forward-thinking mobile strategy.