barnes & noble

Barnes & Noble Thinking About Selling NOOK Business – "It's The Right Time To Investigate Our Options" Says CEO

nookBarnes & Noble announced today that it is considering selling its NOOK business, citing significant shortfalls in sales and cutting its full-year forecast.
B&N also cited NOOK sales which fell below expectations, and investments in advertising and expansion as reasons for a predicted shortfall in fiscal 2012 sales of between $200 million and $320 million less than average estimates of $7.32 billion.
The major bookseller indicated that it plans to market the NOOK for "years to come," but that it "over-anticipated the growth in consumer demand for single-purpose black-and-white reading devices this holiday," as the company's simplest e-reader lagged far behind in sales compared to other members of the NOOK family.

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